Roxy's New Blue Jeans

I know I've let my diet and fitness program get away from me since the Fall, but with summer here and spending more time at our beach house in Bay Head, NJ, I'm back to thinking about exercise and getting into better shape... consider the photo on the right to be an "after" shot of Roxy in my new blue jeans from Armani Exchange... the youthful label created by Italian designer and entrepreneur Giorgio Armani, AX is accessible Armani, inspired by street-chic culture, fashionable dance music and everything that signifies freedom and a sensual and unique personal style. Just wait and see how young, urban and sexy I will look in my new blue jeans.

Customers who purchase a full price pair of denim from Armani Exchange, either in store or online, between today (July 7, 2009) and July 19th, 2009 will receive a gift card of $20 off your next purchase of $100 or more, July 30th through August 15th, 2009. So I've picked out my three favorite pairs of new blue jeans from the denim section on the Armani Exchange web site, where they have New Premium Denim starting at only $98. No low rise for Roxy, I'm going straight for the regular rise, classic fit boot cut in three different colors: light wash, dark wash, and destruction wash denim! I should order all of them one size too small (say an 8 instead of a 10) in order to create a little motivation to slim down this summer.

Right now, Armani Exchange is also running a Text AX contest SMS campaign with a chance to win a pair of jeans every day for the month of July by texting the keyword "DENIM2" to ARMANI (276264).

So what are we waiting for? Let's all get to work on those hot summer bods and into some hot new blue jeans from Armani Exchange.